Updated: Dec 13, 2020
So you're ready to start your business; How exciting! By now, you've probably chosen your business name and business type but, what's next?
Don't worry I will help you along your journey.
Alright let's start with the not so exciting yet necessary things:
Register your business - choose if L.L.C., sole proprietorship, or another business type is right for you. Once you decide on your business type, register it with your state! Need help deciding between L.L.C. or sole proprietorship? This article can help you. Please note, the business name that you have chosen may already be taken. So it may take some time to finish this step.
Apply for an EIN - This is needed to get a business banking account. Get your free EIN by clicking here.
Open a business banking account - This step is important! You DO NOT want to mix personal and business funds. Why? Let's just say it will be a big headache trying to separate the two when it is time to file taxes.
Let the fun begin! Now that the unpleasant things are out of the way it's time to start working on your business.
Okay, now it's time to start thinking about your ideal client. Your ideal client is the person that you're making your products for or the person you're wanting to serve. Learn how to find your ideal client by clicking HERE!
STOP! I know you are wanting to target everyone but you cannot. Let me tell you why.
Let's use dodgeball for an example, the object of the game is to throw the ball at a person in hopes of getting them "out" right? Think about it, if you don't try to target anyone in dodgeball you probably won't hit anyone. They'll move out of the way of the ball's path.
Okay, that was probably a bad example but, you get where I am going with this right?
Anyway, the same thing goes with marketing, you have to target your ideal client and help them solve a "problem" that they are having. If you don't target the right people no one will know about what your products could do to help them.
Here's an example:
If you are selling skin care products, you want to target the people who will benefit from your products. Will your products assist with healing dry skin? Target those with dry skin and let them know that your product will create miracles. Yes, be EXTRA but make sure that your product can stand up to your advertisement!
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