Updated: Dec 13, 2020
Do you know who your ideal client is?
No worries, I am here to help.
First, let's start with what an ideal client is. Your ideal client is the person you're wanting to serve. So if you are a business coach, your ideal client may be a person who wants to own a business. On the other hand, your ideal client could be someone who already owns a business but needs your guidance.
Wait! That's not it, let's dig a bit deeper. You want to know as much about your ideal client as possible before you start marketing to them.
I suggest that you build an ideal client avatar.
When making your ideal client avatar, you want to be as specific as possible as to who you're wanting to serve or who your product could help the most.
Here's what to include in your ideal client avatar.
*Pain points are the things that are troubling your client. Things that you can solve for them via your service or product.
Get your free printable ideal client avatar by clicking below!
Now that we know your ideal client. Let's start reaching out to them to do some market research. We want to get to know them better.
For now, I want you to think about:
Why you want to work with your ideal client and how you will solve their problems.
At least 15 questions to ask your ideal client over a phone or video interview.
Something to offer your market research participants for helping you. It could be a free discovery call, a gift card to Walmart, social media templates, etc. Just make sure to offer them something.
Hold your horses! We will go into more details about market research in the following blog.